All organizations should use three categories of written branded content for sales and marketing.
Call to Action Sales Collateral
What products and services do you provide and how are they exceptional?
This material includes web content, product/service briefs, email marketing, sales collateral, and landing pages.
Here are a few samples of our work in this category:
Web content for a political consultant
Brochure content for a well-head data company
Web content for a corporate relocation company
Brand Building Collateral
Why are you as an organization better than your competitors?
This material includes white papers, thought leadership papers, blogs, and speeches.
Here are a few samples of our work in this category:
White Paper for a defense contractor (published)
White Paper for an education reform nonprofit (one in a series)
White Paper for a biotech company (one in a series)
Affirmation Collateral
How have you solved challenges for your clients/customers?
This material includes case studies and success stories.
Here are a few samples of our work in this category:
Case Study for a telecommunications company (one in a series)
Series of success stories for a political consultant
Case study for a corporate relocation company (one in a series)
Fill out the form to get started working with Business Communication Support to develop written branded content for sales and marketing.
